Logo

Monogram Mark

The primary logo mark is the [BJ] monogram — a bracketed monospace identifier that references both a code terminal and the initials Brett Johnson.

[ BJ ]

[ and ] are rendered in Primary Red (#CC0000)
BJ is rendered in Off-white (#F5F5F5) on dark, or Charcoal (#1A1A1A) on light
Font: JetBrains Mono, 700 weight

Wordmark Variants

Variant	Composition	Usage
Full Dark	`[BJ]` + “Brett Johnson”	Primary — dark backgrounds
Full Light	`[BJ]` + “Brett Johnson”	Light backgrounds
Monogram Only	`[BJ]`	Favicon, social avatars, small formats
With Tagline	Full + “The Original Internet Godfather”	Speaker bureau, press kits

File Formats

All logo files live in apps/design/src/assets/ for the design site and should be published to Cloudflare R2 for use by press:

File	Format	Usage
`logo-dark.svg`	SVG	Dark background digital
`logo-light.svg`	SVG	Light background digital
`logo-monogram.svg`	SVG	Favicon, avatar
`logo-dark.png`	PNG 2×	Embedding in documents
`logo-white.png`	PNG 2×	Print on dark stock

Clear Space

Maintain a minimum clear space around the logo equal to the cap-height of the [ character on all sides. Do not place text, imagery, or other UI elements within this zone.

  ┌ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ┐
  │           [cap-h]             │
  │  [cap-h]  [BJ]  [cap-h]      │
  │           [cap-h]             │
  └ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ┘

Minimum Size

Context	Minimum Width
Digital (screen)	120px
Print	30mm
Favicon / avatar	32px (monogram only)

Prohibited Uses

Do not rotate the logo
Do not change the bracket color from brand red
Do not apply drop shadows or gradients
Do not stretch or distort the aspect ratio
Do not place on low-contrast backgrounds where red is not legible
Do not use the logo on busy photographic backgrounds without an overlay or container

On Photography

When overlaying the logo on the speaker photos used in the hero section, place it on the overlay panel (dark gradient region), never directly on the subject’s face or clothing.